Smooth Spins Launched By BVGroup & Global Media
Published On 25th April 2025
Earlier in the year, Heart Bingo and Bet Victor Bingo moved from the Pragmatic Play platform to the new Playtech plug-in product that's also being utilised by brands on Progress Play. The new Playtech product is obviously seen as a potential winner for BVGroup, the company looking after Heart and Bet Victor, because they've now launched another brand using the same system. Smooth Spins is the latest addition to the online slots world and it's basically the follow up to Smooth Bingo which closed down when Heart moved from Gamesys/Bally's for virtual new pastures with Pragmatic Play.
Smooth Bingo
Smooth Bingo was actually originally a Cozy Games brand and it wasn't associated with the corresponding radio station at that time. In a sea of bad brands, Smooth actually was one of the better options on the platform. Despite this the site was culled (or perhaps sold off) during the great Cozy Games bingo closures and eventually re-emerged, this time with Gamesys and a sister site to Jackpotjoy, as the official Smooth Bingo site in 2019. It even won the Which Bingo award for Best New Bingo Site in 2020. We always thought that was a little strange because new players to Smooth couldn't join it if they were already members of Heart Bingo and in essence it was simply Heart Bingo with a different name. Smooth Bingo's bask in the spotlight however was shortlived when the brand was once again shelved due to the aforementioned platform change.
Smooth Spins
Interestingly the new incarnation of Smooth's gambling product has a focus on slots and spins instead of bingo - although you can still play bingo at the site. We wonder whether that's to create a distinction from Heart Bingo? Or perhaps it's an indicator that slots are where the money is and that a relaunched a bingo brand would just struggle to attract the players in terms of volume and or interest. Another point worth noting is that if you didn't immediately clock that Smooth Spins is associated with the brand owned by Global Media Group Services Limited then you'd probably not assume the relationship - at least not until login. At login you can login to the site using your global iD to login to all Global stations and products. As far as we can tell you can register with Smooth Spins even if you're registered with Heart Bingo. This means that you should also be able to claim a welcome bonus.
Smooth Spins Player Offers
New players to Smooth Spins are offered a slightly different welcome offer to players at Heart Bingo. Deposit and play £10 to receive a £30 bonus that can be used anywhere on site except Blackjack and Roulette. We think that this means that it can be used on bingo. The respective terms for this offer (at time of writing) are as follows: 18+ New Customers. Opt in. Deposit & play £10 anywhere on site except any Blackjack or Roulette Games within 7 days. Get £30 Bonus x35 wagering, max redeemable £400. Rewards expire after 7 days. In comparison, new Heart Bingo players can receive a £30 bingo bonus and 100 free spins for depositing and playing an initial £10. It's up to you which offer appeals the most assuming you've not registered with Heart previously. In terms of promotions there are similarities such as the Newbies Room and a Free To Spin Daily Wheel but at the moment Heart seems to be have more offers.
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