Bingo Affiliates - News & Opinion
We have been involved with online affiliate marketing for well over 20 years. In 2004 we got started a journey with bingo and gambling and enjoyed a mostly successful experience. We had white labels with Jackpotjoy, Cozy Games, Jumpman Gaming and Dragonfish plus ran various other sites such as Prize Bingo, Play Bingo, The Free Bingo Site, UK Casinos Online, Penny Bingo and Spins. We have witnessed a lot of changes in the industry, some good and some not so good. One constant is that affiliates - especially those that are small to medium - are treated badly by operators. How new sites can evolve in this sector is a mystery. Long term contracts get torn up or changed sometimes with notice, commissions altered down but not up and sometimes not paid, working terms are rewritten and quotas imposed. All this does is make a difficult situation harder.
UKGC To Cap Wagering Terms & Limit Product Promos
Added On 26th March 2025
The UK Gambling Commission have announced new rules that will impact new player welcome offers and player promotions. Following a consultation with stakeholders and in line with The 2023 Gambling....
300% Welcome Bonus For New Players
Added On 20th February 2025
After months of relaunches of old sites and no new brands we finally have one. Panda Bingo launched in February 2025 and joins Chit Chat Bingo, BOGOF Bingo and UK Bingo in the redeveloping Maxi....
Moon Bingo Taken Over By Broadway Gaming
Added On 12th February 2025
Ever since Broadway Gaming acquired the Dragonfish platform from 888 way back in 2021 there's been a steady stream of site closures and network acquistions. For example in recent times we've seen the....
A Review Of Online Bingo 2024
Added On 9th January 2025
A start of a New Year is always a good time to reflect on events of the past 12 months. However in the case of online bingo 2024, pretty much 2023, 2022 and so on and so forth the past 12 months....
Dream Bingo Close Affiliate Platform After 3 Months
Added On 18th November 2024
Back in August/September 2024 Dream Bingo arrived back on the scene after a few years out in the bingo wilderness. The original site had bingo rooms powered by Microgaming and when they pulled their....
Why Are William Hill Withdrawals So Difficult?
Added On 14th October 2024
Online gambling has changed considerably over the years in an attempt to make it safer for all concerned. Players registering to new sites are often required to upload personal documentation for....
Gambling Affiliate Closures & Uncompliant Compliance
Added On 3rd September 2024
Earlier in the year Tau Gaming announced that they were offloading a whole bunch of bingo brands that had to date been part of the Dragonfish/Broadway Gaming network. Sites such as Bonnie Bingo, Mint....
Silverspin Affiliates Sell Off Their Bingo Brands
Added On 5th July 2024
The Dragonfish/Broadway Gaming revolution continues with another network conceding it's sites and partnership. Following the demise of Tau Gaming and Maxi Affiliates relationship with Broadway which....
New Homes For Dragonfish Bingo Brands
Added On 29th May 2024
Earlier in the month we told you that another bunch of Dragonfish brands, namely those owned by Maxi Affiliates, were about to close their doors and/or change hands. The time has come for those....
Dragonfish Bingo Brands Are On The Move
Added On 15th March 2024
March is proving to be a bit of a nightmare for online bingo affiliates. Earlier in the month William Hill decided to pull the plug on their Vegas and Sportsbook products - effectively ending....
How This Effects Players
If you look round Loquax Bingo you might notice that some big brands don't appear on our site or aren't linked. For example Flutter brands like Sky Bingo and Paddy Power Bingo - and more recently Heart Bingo and it's new sister site Smooth Spins. This will be because we don't have a working relationship with that brand. What you will find though is that bigger portals will have a relationship. They will be able to generate revenue and get bigger. We can't get bigger if we're constantly being squeezed out the market and that means it's harder for us to stay active and motivated. With less content or sites to feature - especially ones we want to recommend - we end up with less traffic and less traffic means eventually another operator will apply their quota rules meaning less revenue and so on and so forth. In short it's a downward spiral trajectory benefiting only big brands and no one else. We don't know whether anyone will read our affiliate views or even care, but our opinion is this: if bingo operators treat their partners badly then this often reflects how they probably treat their customers. Support the good guys!!
