Being A UK Bingo Affiliate - News & Opinion
We have been involved with online affiliate marketing for well over 20 years. In 2004 we started a journey with bingo and gambling and enjoyed a mostly successful experience. We had white labels with Jackpotjoy, Cozy Games, Jumpman Gaming and Dragonfish plus ran various other sites such as Prize Bingo, Play Bingo, The Free Bingo Site, UK Casinos Online, Penny Bingo and Spins. We have witnessed a lot of changes in the industry, some good and some not so good. One constant across the 20+ years is that affiliates - especially those that are small to medium - are often treated badly by operators. How new sites can evolve in this sector is a mystery. Long term contracts get torn up or changed sometimes without notice, commissions are altered down but not up and sometimes just not paid, working terms are rewritten, deals are closed off, and quotas imposed. All this does is make work as an affiliate really difficult. This section documents just some of our affiliate experiences.
Is A New Redbus Bingo Journey About To Start
Added On 11th July 2025
Back in 2010 Wink Bingo was joined by a number of sister brands under the umbrella "Joy Of Bingo". These brands included Posh Bingo, Tasty Bingo and Redbus Bingo. Each week they would provide....
Goodbye Heart Bingo. Love Loquax!
Added On 1st May 2025
Heart Bingo are sadly the latest online brand to end up in our virtual basement. Brands end up there when they decide that for whatever reason they decide that we're no longer accepted as an....
UKGC To Cap Wagering Terms & Limit Product Promos
Added On 26th March 2025
The UK Gambling Commission have announced new rules that will impact new player welcome offers and player promotions. Following a consultation with stakeholders and in line with The 2023 Gambling....
300% Welcome Bonus For New Players
Added On 20th February 2025
After months of relaunches of old sites and no new brands we finally have one. Panda Bingo launched in February 2025 and joins Chit Chat Bingo, BOGOF Bingo and UK Bingo in the redeveloping Maxi....
Moon Bingo Taken Over By Broadway Gaming
Added On 12th February 2025
Ever since Broadway Gaming acquired the Dragonfish platform from 888 way back in 2021 there's been a steady stream of site closures and network acquistions. For example in recent times we've seen the....
A Review Of Online Bingo 2024
Added On 9th January 2025
A start of a New Year is always a good time to reflect on events of the past 12 months. However in the case of online bingo 2024, pretty much 2023, 2022 and so on and so forth the past 12 months....
Dream Bingo Close Affiliate Platform After 3 Months
Added On 18th November 2024
Back in August/September 2024 Dream Bingo arrived back on the scene after a few years out in the bingo wilderness. The original site had bingo rooms powered by Microgaming and when they pulled their....
Why Are William Hill Withdrawals So Difficult?
Added On 14th October 2024
Online gambling has changed considerably over the years in an attempt to make it safer for all concerned. Players registering to new sites are often required to upload personal documentation for....
Gambling Affiliate Closures & Uncompliant Compliance
Added On 3rd September 2024
Earlier in the year Tau Gaming announced that they were offloading a whole bunch of bingo brands that had to date been part of the Dragonfish/Broadway Gaming network. Sites such as Bonnie Bingo, Mint....
Silverspin Affiliates Sell Off Their Bingo Brands
Added On 5th July 2024
The Dragonfish/Broadway Gaming revolution continues with another network conceding it's sites and partnership. Following the demise of Tau Gaming and Maxi Affiliates relationship with Broadway which....
Why We Think Ditching Affiliates Is Bad
If you look round Loquax Bingo you might notice that well known brands don't appear on our site or aren't linked. For example Flutter brands like Betfair, Sky Bingo and Paddy Power Bingo - and more recently Heart Bingo and it's new sister site Smooth Spins. This will be probably because we no longer have a working relationship with them. We no longer can earn income from them. Bigger portals however will have working relationships and therefore will be able to generate revenue. We can't get evolve if we're constantly being squeezed out of the market and that means it's harder for us to stay active and motivated. With less content or sites to feature - especially ones we want to recommend - we end up with less traffic and less traffic means eventually another operator will come along and apply their quota rules meaning less revenue and so on and so forth. In short it's a downward spiral trajectory benefiting only big brands and no one else. We don't know whether anyone will read our affiliate views or even care, but our opinion is this: if a site is compliant then there's no need to deactivate it as an affiliate - and if bingo operators treat their partners badly then this often reflects how they probably treat their customers.
