Smooth Bingo Closes Live Bingo Network Doors

Published On 11th January 2019

2018 was the year when more bingo brands closed than launched. That trend is expected to continue in 2019 as companies continue to streamline their operations. Sadly the first casualty of the year has already arrived. Smooth Bingo have decided to close their doors after just under five years on the Cozy Games Network.

The decision to close Smooth has come as a big surprise. A quick scan through other review sites and none are reporting the closure. We received no notification that the site had shut it's doors nor is there any mention on social media. The website simply states "This website is closed" and advises players to contact support at Live Bingo Network with any queries.

Not The First To Go

Smooth, however, aren't the first brand to leave the Cozy Games Network in recent times. Tea Time Bingo recently made the transition from Cozy to the Jumpman Network. With multiple other brands residing on the Live Bingo Network and Best Bingo Networks we wouldn't be surprised to see more sites following in Smooth or Tea Time's footsteps.

The Cozy Games platform was acquired by GVC Holdings towards the end of 2017. Since then they've made huge strides in improving the offering for players. More recently they've added Foxy, Think and Cheeky into the mix which should help boost player numbers. However, the arrival of those bigger brands may well spell the end for many of the smaller ones.

A Perfect Storm

Smaller brands have been hit by a perfect storm of compliance issues, a declining bingo market and increased taxation. There's also a lot of uncertainty to the long term viability of running such a site so this leaves little or no revenue to for small brands to establish themselves against bigger brands. Facebook has also clamped down on gambling pages thereby squeezing opportunities to build a community.

We wouldn't be surprised if Cozy Games - now known as ElectraWorks - assessed that their bingo rooms are primarily populated by a handful of sites. Therefore over the next 12 months losing a number of brands will have no impact on them. They then can focus on the bigger brands like Foxy, Cheeky and Think whilst others fall the way of Smooth.

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