The Real Story Of Clucky Bingo

Published On 27th September 2022

Recently we came across a quite wonderful article on another bingo portal. The folks over at Best New Bingo Sites have compiled a detailed list of their 52 Worst Bingo Site Names. This list includes some wonderful memories such as Car Boot Bingo, Flogit Bingo, Say Yes To The Dress Bingo and Gravy Train Bingo. However we were surprised to see listed under the "What were they even thinking?" section was our own - now ex - Clucky Bingo. The writer rightly observes that Clucky was indeed a combination of luck and chickens and that 'Foxes Keep Out' was a reference to Foxy. Weirdly they also suggest that it may also be "something to do with a non real money bingo app" which is completely wrong.

Why Clucky Bingo?

The idea behind Clucky Bingo was actually quite straightforward. Loquax features a duck and therefore we thought it'd be fun to add chickens to our bird themed businesses. Chicken Bingo sounded utterly stupid although if you do a bit of a Google you'll find it's not that daft given the number of Chicken Poo games that are referenced. Anyway our thinking when from chicken to clucking to cluck and then clucky. Chickens cluck, you need to be lucky at bingo and therefore Clucky Bingo was born. The idea still seems sound to this day as it lends itself to creating characters for the site (as was allowed back in the day) and silly straplines such as 'Get Lucky With Clucky'. We also had the notion that it'd be slightly humourous to offer prizes such as Nandos vouchers but I don't recall us ever getting round to doing that.

OMG The Site Design

Had Best New Bingo Sites cited the design of Clucky as part of the 'What Were They Thinking' explanation then that would be more than fine. If there was award for most hideous site design then Clucky would have been a clear favourite. What we wanted for the site was a standout design that incorporated a chicken coup and a series of characters that occupied it. If Chicken Run was the Ferrari of this idea then we ended up with a Vauxhall Viva with no engine, no wheels and who's only use was as a day office for a couple of homeless guys. In truth we went for the cheap option and used a web/graphics guy as recommended by a "friend". We use that word loosely because said "friend" turned out to be a bit of a prize turkey in their own right. The designer came up with an initial design that actually was worse than the one that came into play. The chickens didn't even look like chickens! As Jumpman were pushing for designs we eventually just went with what we had and Clucky Bingo was born.

Chickens Come Home To Roost

The bulk of the homepage consisted of a badly designed wooden chicken coup with four chickens sat strangely atop the roof. Joining them on the roof was the dig at Foxy Bingo sign which said "Foxes Keep Out". Proportionality can go out the window with these things but the sign was taller than the characters whilst the coup's size equated to that of a battery farm shed. How this structure stayed together was a mystery because the blue sky could be seen through each slat. To fulfil Jumpman requirements the welcome offer was advertised on the wall of the wooden house which simply consisted of one wall of levitating wood. On the positive side it was cartoony in design! However when The UKGC decided that cartoon characters shouldn't be part of a bingo site design that meant Clucky and his chums had to sent back to barracks and hidden in the coup.

The End Of Clucky

As a brand Clucky never really got cooking. Further UKGC decisions meant that the cartoon look of the site would need to be canned and with income relatively poor the decision was made to close the site rather than try and breathe new life into an otherwise dead bird. Slots Gold was launched on Jumpman and players from Clucky encouraged to head to that site for the same games and same bingo but with a bit more style in terms of design. Clucky closed it's doors in May 2018 after managing to survive five years online. But what of the "non real money app". Well we did a bit of digging and discovered that Bingo Bash opened a new Get Clucky room in 2020 - two years after Clucky's demise. Perhaps BNBS might want to go back to the history books for their article? We may not have had the best design but it does look like that by some quirk of fate Clucky was actually a pioneer in the history of online bingo (said very tongue in cheek btw).


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