MrQ Rebrand To Kick Off Exciting 2022 Plans

Published On 12th January 2022

MrQ, the no wagering independent slots and bingo brands, has had a bit of a makeover. Out goes the old school bowler hat in the logo and in comes a stylish sleeker version complete with an eye catching colour palette across the website. This revamp extends within the lobby area and even the images advertising the bingo rooms have been updated. All in all it's a good look and sets up MrQ for the rest of the year. But will it be enough to capture the hearts and minds of players who have an abundance of different sites to visit?

About MrQ launched in 2018 and according to their owners, Lindar Media, has had "phenomenal growth since". They tell us that 2022 is set to be a massive year with a full rebrand and significant product changes, supported by an integrated TV and Radio campaign. In 2021 the brand tested the water with TV advertising so we expect that they'll be building on that. MrQ is aimed at the ‘Realistic’ player who loves slots and enjoys the thrill of gambling as much as the winning itself. They don’t bait customers with huge welcome offers and unrealistic visions of life changing wins, but appeal to the regular, play-for-the-fun, sustainable gamblers.

Caring By Design

What we like about MrQ is that their aim - or brand mission - is to promote sustainable and responsible gambling through "Caring by Design". This means that they give more control to the customer and treat them like a customer rather than a ‘player’. Amongst the controls that players or customers can utilise at MrQ are deposit limits, self-assessments, reality checks and exclusions. Other important elements of the brand are "no wagering nonsense" and "super fast withdrawals". To put this in some degree of context if you take a bonus on a Jumpman brand you'll be saddled with a x65 wagering term and have to pay £2.50 to take your money out. Play at MrQ and all wins from any free spins are paid in cash and you can easily access your funds to withdraw. You don't need to be a rocket scientist to figure out which site would be better for customers.

But What About Bingo?

Bingo is one area where MrQ hasn't quite hit the dizzy heights, which is ironic because it was bingo which encouraged Lindar Media to set-up their own platform. They felt that players deserved something better than the same old same old and set about developing a better system. There have been some bingo successes with charity games and celebrity games. For example at the end of 2021 a special game was held to raise funds for DOTs and an impressive £2194 was raised. That said when the site launched MrQ offered players access to a number of 75 and 90 ball rooms. Today a bingo player dropping into the site will only find the Rock N Rollover Progressive room and a free bingo room. The good news is that we're told MrQ will be taking a closer look at their bingo so we're expecting to see some exciting developments during 2022.

Free Popcorn Bingo In January

If you do fancy taking a closer look at MrQ's bingo then we can tell you that there's free bingo all month. The Popcorn Room is open from midday to midnight daily for a free bingo game every ten minutes. Prizes are small and include £1 for one line, £1.50 for two lines and £2.50 for the full house. All prizes are paid in cash. However to play these free games you must have made a deposit at MrQ in the last 30 days. At time of writing the room is quite busy with 130 or so players involved. If MrQ can get this number involved with pay to play rooms then MrQ could build on it's bingo offering. Hopefully they don't opt to plug-in Pragmatic Play's platform and stick to their own development. A glance at Tombola - who recently have been sold - should provide inspiration to help MrQ build an exciting bingo platform.

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