Bet365 Bingo Move To Pragmatic Play

Published On 27th October 2022

Bet365 Bingo are the latest big name to move to the Pragmatic Play platform. In a surprise move the bingo brand that over the years has sponsored Emmerdale and brought us the cool Bingoheads advert has parted company with Playtech/Virtue Fusion. It now joins the likes of Heart, BetVictor, PlayOJO, LeoVegas and almost 200 Jumpman brands that all offer the same brand of bingo games. It's a big blow for Playtech/Virtue Fusion who in recent times have lost Gala, Ladbrokes and Coral to Entain - although to be fair they have added Lucky Pants and Kitty to their ranks care of Mecca. So what does the new look Bet365 Bingo look like? What games does it offer? But more importantly is it good news for players?

The New Look Bet365 Bingo

Visit Bet365 Bingo (and sorry we can't link you to them because they don't want players from us) and you'll be greeted with a "welcome to the new bet365 Bingo. New rooms, new offers and a new look" strapline. The site is nice mixture of purples and teal which we like. The lobby area is new and features the bingo rooms in a list on one side and a handful of slot side games on the right. There are links to show free tickets (a green ticket symbol at the top right) and a pre-buy button at the foot of the lobby area. For things like terms etc there's a pull out menu available via the three lines 'hamburger' style symbol at the top left. It does seem quite sterile though and all a bit flat. Most certainly if you weren't aware that Bet365 have changed platforms then the change in lobby style would be your first clue that something's changed. The bingo rooms are listed in order of current play but you can filter them by number of balls, time starting, progressive jackpot, ticket price etc. It'd be nice if there was an option to show the rooms in non-linear format too.

Bingo Games

The Pragmatic Play platform means that players have access to 30, 75, 80 and 90 ball games. These include The Race Track (30), Space Odyssey (90), Strictly Ballroom (75), Drop Pots (90), The Stadium (90), Roller Disco (90), BonBon Boulevard (90), Enchanted Forest (90), The Arena (90), Atlantis (90), Candy Emporium (80), Club Tropicana (90) and The Gingerbread House (Free and 90). We think that there's a bit of a technical hitch with respect to some of these rooms as they have identical jackpots, player numbers and prices. For example the 75 ball rooms Labyrinth, Cool Blues and Cupcake Corner are all showing the same information. Joining this throng of rooms is the speedy over hyped and not very good Bingo Blast game which for Halloween has been given a Pumpkin makeover. In case you're not aware Bingo Blast bypasses the 1L and 2L action and jumps straight to drawing balls for the full house. It's an interesting variant and that's probably the nicest thing we can say about it.

Is This Good News For Players?

No this is not a good news for players. If you've been a fan of Bet365 Bingo over the years you'll be basically entering a new bingo experience and one which, in our view, is still not up to scratch when compared to Playtech. There's no Fluffy Favourites, Grease, Cash Cubes, Rainbow Riches, Age Of The Gods, Deal Or No Deal etc themed games. Instead there's a bleak choice of standard 30, 75, 80 and 90 ball options, the tedious Bingo Blast and Drop Pots. We understand a new game, Diamond Dazzle, will soon join the ranks although we predict this will be a play to win slot spins room. There isn't a chat facility on all rooms either. On the flip side Bet365 Bingo are joining a network of sites which means shared rooms and shared rooms mean bigger jackpots. For example there's a £1000 Halloween game at the end of October. However it's not liked they've moved from a network that didn't offer or have big jackpots. If anything this is - at least for now - a downgrade in that respect. Furthermore Bet365 Bingo is now pretty much the same as 200+ sites including Heart and PlayOJO. Bad news for players, especially if they don't like the platform, but good news for Buzz, Mecca, Betfred etc who offer the Playtech games that players love.

Any Good News?

According to a Pragmatic Play spokesperson the move "represents a considerable milestone in our development of the sector. We are honoured that this highly regarded and reputable brand has joined the Pragmatic Play bingo network". Although we're pretty sure they said the same when Heart moved from Gamesys and still no one plays Bingo Blast (at time of writing there were just 5 players in the room and we've never seen more than 10 - and that's a networked game). Bet365 are quoted as saying that they are "delighted to be able to offer its Bingo portfolio" which seems quite a mooted comment considering this is all new shiny bingo. Perhaps they know that they've essentially wiped away years of customer loyalty to try and build a new bingo brand on a different platform. Interestingly we dropped in on Bet365 Bingo's Facebook page and searched Twitter to see if there was any customer reaction and there wasn't any. Does this suggest that players don't care? don't interact? or that perhaps the reach of Bet365 Bingo wasn't quite what it was during the hey day of the Bingoheads?

Alternatives To Bet365 Bingo

Unfortunately we're unable to send you to the new look Bet365 Bingo which is a shame because whilst we're not sure about the new platform we do think that they're a good and honest brand. Most certainly they are more reputable than Paddy Power and Betfair. So what about alternatives? If you like the Pragmatic Play set-up than Heart Bingo is the obvious choice simply because it offers exclusive games, has a good number of exclusives and there's also the Heart Bonanza Daily Free Game. If you've decided that the new version of Bet365 Bingo isn't for you and crave the old set-up then Buzz and Mecca are your two go to destinations. For those of you wanting a mix of bingo, casino and sportsbook then opt for either Betfred or William Hill. The former seems to be more keen on bingo than the latter at the moment though.


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