Olly Murs Helps Launch The New Heart Bingo

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Heart Bingo are now live on the Pragmatic Play platform following their move from Gamesys. Looking on Facebook players are still a little confused so here's a brief recap. Heart Bingo decided to leave Gamesys. To accommodate players on that platform Double Bubble Bingo was launched and old Heart accounts work on that particular brand. Prior to the move a brand Hbingo was launched as a pre-cursor to the new Heart brand. If you have signed up to Hbingo then you can login to Heart, otherwise you'll need a brand new account. Smooth Bingo which also was on Gamesys has now closed!

Pragmatic Play Bingo

All clear? Good! So let's take a closer look at the brand new Heart Bingo. When we learnt of this site merry-go-round we had a lot of doubts. If players liked the old set-up then why leave for the new platform when Double Bubble offers the same gaming experience that kept players entertained for just over 10 years? Additionally how could the new Heart Bingo make the Pragmatic Play platform attractive to players? Whilst the platform is used by a lot of brands now we're still not sure it's as active as it could be. Most certainly players - at least from our experience - don't seem to want to sign-up for the likes of PlayOJO and those that do don't hang around too long. Jumpman brands are more geared up for slots and few really push their bingo product. Thankfully Heart have started on the front foot.

It's Olly Murs!

One of the biggest new additions to the new look Heart is Olly Murs. The X-Factor and The Voice star is not only a brand ambassador but he's even been drafted in to star in his own slot game, Olly Murs' Big Box Bonanza. Heart have also been canny and got Olly to create a few videos that explain the new site. Some of these have been published on Heart Bingo's Facebook page. On the subject of Facebook, we're guessing that Heart have removed posts relating to their Gamesys days because there does look to be almost a year between their last post and launch on the new platform! Interestingly there's not much dissent from players with respect to the new site - just a little bit of confusion about the brands, as mentioned in the introduction.

Free Daily Heart Bonanza Game

More welcome than Olly Murs - sorry Olly - is the inclusion of a free daily game. The daily Heart Bonanza Game replaces the daily Tiki's Catch Of The Day, Doubly Bubbly and Daily Paper options under the old regime. The format however is basically the same in that you login each day during a week and select 6 squares from the game grid. Symbols are revealed which result in free spins, free tickets or a cash prize if you match enough of the same symbol. It doesn't offer the end of month bonus round but it's good enough. For now the game is free to play for all players for the first 14 days after launch. It'll then be free for newbies but we suspect a wagering/qualifying element may then be added at a later date so that all players can continue to play.

Exclusives!

We like exclusives whether they're bingo rooms, slots or promotions. All brands need them to stand out from the crowd. Heart Bingo could have played it safe and launched with the network rooms that are shared by others powered by Pragmatic Play. Granted they have them but they also have their own Heart Bonanza Bingo room, complete with progressive jackpot, and The Reels Room featuring the Release The Kraken slot. The latter is the much awaited play bingo to win slot spins room but it may eventually become a network room - but for now it's exclusive on Heart. There's also session bingo although at the moment there are only games at 2pm and 7pm. In terms of slots Heart have added a branded version of Slingo and Bubble Wild which it's safe to say has been inspired by a certain Double Bubble game!

How's It Going?

It's obviously early days for the new Heart Bingo but we've been quite impressed with the transition. Most certainly it's fair to say Heart have done a better job than Gala. The key to success however doesn't like in transitions but in getting the players through the door and involved. Olly Murs, free games, exclusives and chat rooms will all aide in that endeavour, but will they be enough? Will old Heart players stick with Double Bubble or can they be encouraged to follow the brand rather than the platform? Whatever happens it's going to be an interesting few months for Heart and online bingo. If it goes well then they'll surely become the number one brand on the Pragmatic Play bingo platform?


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