Jackpotjoy Sponsor Loose Women Plus Weekly Prize Draw

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Just a month or so after launching a new TV campaign with Paddy McGuinness and their Maxine version of Alexa, Jackpotjoy are making moves on the TV screen again. This time it's as programme sponsor for Loose Women. Details of the sponsorship deal are limited at this time, but Jackpotjoy announced it to their users on social media on 6th February 2019.

To coincide with the sponsorship Jackpotjoy have also launched a brand new prize draw that will run weekly until 10th March 2019. It's called Let Loose and it's basically a poll. Each week Jackpotjoy will post a question and to enter you simply need to choose your answer. The first question is "Have you ever been to the shops or visited a neighbour or family member in your pyjamas?". Just answer the question Yes or No to enter.

Weekly Prize Draws

Everyone who submits an answer will go into the weekly. Five members each week will be selected at random by a computer system from all eligible entries and each shall be awarded a Box Bonanza game. Remember a Box Bonanza game is a "pick" type game where you select one of three boxes. Behind each box is a cash prize. In this promotion you can win up to £100.

Loose Women isn't the first TV show that Jackpotjoy have associated themselves with. Back in the day they had a free scratchcard version of Strike It Lucky. They were the first site to have a Deal Or No Deal slot and this was followed by Goldenballs. Ant & Dec's shortlived Red Or Black appeared on the site and more recently they hosted bingo and slot versions of Take Me Out.

Daytime TV

Sponsoring Loose Women gives Jackpotjoy access to the daytime TV audience. This seems to be where bingo has thrived in the past. Jeremy Kyle has had Foxy and Sun Bingo whilst Wink has been involved in daytime TV sponsorship. Given that gambling adverts are restricted these days, TV sponsorship allows a brand to get it's name out there.

News of the sponsorship deal got good reviews from players. Although a Facebook commentator stated that they "hate the show" the majority seemed happy with the decision. One player thought that it was a "great pairing" whilst others said that they'd be tuning in now that JPJ are involved.

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